Why Getting Certified as a Copywriter Can Boost Your Career
Becoming a certified copywriter can set you apart in a competitive industry, increase your earning potential, and give clients confidence in your skills. Whether you’re a beginner or a seasoned writer looking to validate your expertise, a certification can open doors to high-paying gigs and long-term success.
In this guide, you’ll discover the best certification programs, key skills to master, and actionable steps to launch (or level up) your copywriting career.
Step 1: Understand the Benefits of Copywriting Certification
Stand Out in a Crowded Market
With countless freelance copywriters competing for jobs, a recognized certification helps you prove your expertise. Platforms like Upwork and Fiverr favor certified professionals, increasing your chances of landing premium clients.
Boost Your Credibility & Rates
Certified copywriters often command higher fees because clients trust accredited training. According to the American Writers & Artists Institute (AWAI), certified professionals earn 30-50% more than uncertified peers.
Access Exclusive Job Opportunities
Many companies and agencies prioritize certified copywriters for high-value projects. Organizations like HubSpot and Copyblogger even have job boards for certified graduates.
Step 2: Choose the Right Copywriting Certification Program
1. American Writers & Artists Institute (AWAI)
- Best for: Beginners & direct-response copywriting
- Key Features: Self-paced training, industry-recognized certification, job leads
- Cost: $497-$1,297
AWAI’s Accelerated Program for Six-Figure Copywriting is one of the most respected courses in the industry.
2. HubSpot Content Marketing Certification
- Best for: Digital & inbound marketing copywriters
- Key Features: Free certification, SEO & content strategy training
- Cost: Free
Ideal for writers who want to specialize in blogging, email marketing, and SEO copywriting.
3. Copyblogger Certified Content Marketer
- Best for: Content & SEO-focused writers
- Key Features: Focus on conversion copywriting, access to a private community
- Cost: $295
Perfect for mastering high-converting blog posts, landing pages, and lead magnets.
Step 3: Master Essential Copywriting Skills
Persuasive Writing Techniques
Great copywriters use psychological triggers like:
- Scarcity (“Only 3 spots left!”)
- Social proof (“Join 10,000+ satisfied customers”)
- Storytelling (Emotionally engaging narratives)
SEO & Keyword Optimization
Learn how to:
- Research keywords using Ahrefs or SEMrush
- Write SEO-friendly headlines
- Optimize meta descriptions
Conversion-Focused Writing
Your goal is to drive action, whether it’s a sale, sign-up, or download. Study high-converting sales pages from brands like Apple and Dollar Shave Club.
Step 4: Build a Strong Portfolio
Start with Spec Work
If you’re new, create mock projects (fake ads, landing pages, emails) to showcase your skills.
Offer Free or Discounted Work
Reach out to small businesses or nonprofits in exchange for testimonials.
Use Platforms Like Contently
A professional portfolio site helps attract high-paying clients.
Step 5: Land Your First Copywriting Clients
Freelance Marketplaces
- Upwork (Great for beginners)
- Fiverr Pro (Higher-paying gigs)
- SolidGigs (Curated freelance jobs)
Cold Pitching
Find businesses with weak copy and pitch your services. Tools like Hunter.io help locate email addresses.
Network on LinkedIn & Twitter
Engage with marketing managers and share valuable copywriting tips to build authority.
Certification is Just the Beginning
Getting certified is a smart investment in your copywriting career, but real success comes from continuous learning and execution. Start with a reputable program, refine your skills, and build a portfolio that sells itself.